MEDIA TOOLKIT FOR JOURNALISTS

Evidence and context for reporting on kratom. Verified data and background for journalists covering kratom in your community.

All data cited from FDA, CDC, DEA, and peer-reviewed literature. Sources available upon request.

📺 Media Toolkit

These resources are designed to help journalists, editorial writers, and news directors understand the kratom crisis and report on it accurately. Use them to craft stories, respond to industry press releases, and inform the public.

🗣️ Key Reporting Points

🔍 What to Verify

📝 Press Release Template

Use this template to announce local actions, events, or respond to industry announcements.

FOR IMMEDIATE RELEASE Contact: [Your Name/Organization] [Email] | [Phone] [HEADLINE: e.g., LOCAL PARENTS CITE CDC DATA IN CALL FOR KRATOM BAN] [CITY, State] – [Date] – A coalition of parents and public health advocates today called on state lawmakers to address the retail sale of kratom, citing data from the CDC showing [specific local/state data if available, otherwise national trends]. "Kratom is sold next to energy drinks, but FDA documents show the agency has not found it safe for human consumption," said [Spokesperson Name]. "Consumers deserve to know what's in these products." According to America's Poison Centers, kratom exposures have increased [X]% over the past five years, with [X] cases reported in [State] alone. Pediatric exposures – including children under five – reached record highs in 2024. Advocates point to FDA denial letters, CDC mortality data, and poison control records as key sources for understanding the substance's risks. "We have the evidence. We need action," said [Spokesperson]. "We urge [Governor/Legislature] to review the data and take appropriate steps." The group will hold a [press conference/rally/hearing] on [date] at [location]. For more information, visit [website]. # # #

📄 Backgrounder: Key Facts Every Journalist Should Know

📂 Download Ready‑to‑Use Files

Legislative Flyer ToolkitKey Reporting Points (PDF)Press Release Template (DOCX)

*Some files are being finalized – check back soon.

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